Paid Media
Campaign strategy and management across Meta, Google, TikTok, and DV360. Search, social, display, and Performance Max. Built around real business goals, not vanity metrics.
Marketing Data Analyst
I help brands and businesses make better decisions with their marketing and data. 6+ years of agency experience, 85+ brands/projects, and a deep dislike of ChatGPT.
Some of the brands I've worked on
What I Do
Campaign strategy and management across Meta, Google, TikTok, and DV360. Search, social, display, and Performance Max. Built around real business goals, not vanity metrics.
Revenue-focused Klaviyo infrastructure: campaigns, automated flows, SMS, and Shopify management. Built from the ground up.
Cross-platform measurement, GA4 implementation, and reporting that actually tells you what's working. I make the data side make sense for non-technical teams.
Automated reporting, campaign alerts, and workflow optimisation that save hours every week. Where it makes sense, I bring in Python forecasting and ML to sharpen what the platforms can't do alone.