Content pillars

Digital Marketing

Making sense of your ad spend. What the data means, what it doesn't, and what platforms hide from you.

AI in Marketing

Evidence-based. I test things and report back honestly. The hype is usually louder than the results.

Career in Marketing

What it actually looks like to move into digital marketing from a business background in an honest version.

Platform Strategy

Practical takes on Meta, Google, DV360, and email. What changes, what stays the same, and what the platforms don't want you to notice.

Pro bono & mentoring

Mentoring sessions with career changers and early-career marketers

Open Mentoring Sessions

I've conducted 10+ mentoring sessions over the past two years with career changers, early-career marketers, and people trying to make sense of a new role. No charge, just an honest conversation among like-minded people.

Marketing lecture sessions with students

Marketing Lecturer

Designed and delivered a 6-month digital marketing curriculum for Bano Qabil, a government-supported skills programme in Pakistan. Taught 300+ students across 4 cohorts, covering everything from setting up Meta Business Manager to Google Analytics, Wordpress and how to start freelancing.

Also delivered internal training programmes for junior team members at agency level.