Open Mentoring Sessions
I've conducted 10+ mentoring sessions over the past two years with career changers, early-career marketers, and people trying to make sense of a new role. No charge, just an honest conversation among like-minded people.
Beyond client work
I make content about the things I wish someone had told me earlier. How marketing actually works, where AI in marketing falls short, and what a career in digital really looks like.
Content Brand
I'm a skeptical practitioner. I don't believe AI is going to replace marketers, I don't think every campaign needs a 7-figure budget, and I'm not going to tell you that "data is the new oil." What I will do is break down how marketing, AI and automation actually works, what the platforms are and aren't telling you, and how to make sense of data that was never designed to be simple.
Built 10,000+ followers across LinkedIn, TikTok, Instagram and YouTube. Growing slowly, on purpose. I make content covering marketing, automation and AI.
Making sense of your ad spend. What the data means, what it doesn't, and what platforms hide from you.
Evidence-based. I test things and report back honestly. The hype is usually louder than the results.
What it actually looks like to move into digital marketing from a business background in an honest version.
Practical takes on Meta, Google, DV360, and email. What changes, what stays the same, and what the platforms don't want you to notice.
I've conducted 10+ mentoring sessions over the past two years with career changers, early-career marketers, and people trying to make sense of a new role. No charge, just an honest conversation among like-minded people.
Designed and delivered a 6-month digital marketing curriculum for Bano Qabil, a government-supported skills programme in Pakistan. Taught 300+ students across 4 cohorts, covering everything from setting up Meta Business Manager to Google Analytics, Wordpress and how to start freelancing.
Also delivered internal training programmes for junior team members at agency level.