About me

A bit about me

I'm a marketing data analyst based in the UK. My work sits at the intersection of performance marketing and data science. I've spent the last 6+ years running campaigns for brands across FMCG, retail, education, automotive, and wellness, and I'm increasingly using AI to do it more precisely.

I hold an MSc in Data Science & AI from the University of Suffolk and a BBA in Marketing from IOBM.

I've worked agency-side at WPP Media, progressing through three roles in under three years while managing key aspects of the Unilever digital portfolio across seven brands, at Publicis across 26+ brands, and independently as a consultant. I also ran my own digital marketing agency with 46 clients across 16 industry sectors. More recently, I've taken on consulting in DTC e-commerce, building paid acquisition channels from scratch for brands on Shopify.

Outside of client work, I run Data with Ejaz, a content brand where I create content about marketing, analytics, AI and automation.