Portfolio

Work

Here's a selection of the work I've done across paid media, email, e-commerce, and analytics.

Case Studies

DTC E-commerce · 2025

Haramain Foods

Built Google Ads from scratch for a Pakistani DTC food brand selling via Shopify. 5 campaigns across Search and Performance Max, achieving 8.63x ROAS.

Google Ads Shopify PMax

Email & E-commerce · 2025

Harmonious Society

Built Squarespace membership infrastructure for an apparel brand. £12K+ in membership revenue. 100+ Klaviyo campaigns. £23K+ in email attributed revenue.

Klaviyo Shopify SMS

Skincare, WPP Media · 2023

POND's (Unilever)

Managed POND's Google Search campaigns. Cut CPM by 279% and CPC by 110%. Ran a university geo-targeting A/B test that beat CTR benchmarks by 123%.

Google Ads Meta Ads GA4

Where I've worked

Crafted Agency

UK Digital Agency

Clients: MUJI, British Library, Burgess Yachts, LRQA, Kinesis Money

Mindshare Unilever

GroupM / WPP Media

Worked on 7 Unilever brands. 3 promotions. WPP Media Young Achiever - Gold.

Adcom Zenith

Publicis Groupe

26 brands across FMCG, automotive, education, finance, and beauty.

BWC Creative

Own Consultancy

Founded and operated. 46 clients across 16 industry sectors.

85+ brands/projects across 16 industries

FMCG & Food

Dove Knorr LUX Lifebuoy Surf Excel TRESemmé POND's K&N's Reckitt (Dettol, Veet) Naturelle Sunridge Haramain Foods

Beauty & Personal Care

Kérastase (L'Oréal) L'Oréal Professionnel Scents N Stories The Oils

Automotive

Atlas Honda Hyundai Pakistan Mercedes-Benz Pakistan

Education

British Council IELTS LUMS DigiSkills.Pk Speaksmart Pakistan

Financial Services

Adamjee Insurance Atlas Asset Management Trellis Housing Finance

Real Estate

Emaar Pakistan

Technology

iTel Pakistan Apricart Dawaai.Pk E-Courier

Retail & Lifestyle

MUJI Al Karam Harmonious Society

Travel & Tourism

KSA Tourism QGO Holidays Amigos Travel & Tours

Cultural & Marine

British Library Burgess Yachts

Fintech & Assurance

Kinesis Money LRQA

Teaching & mentoring

Bano Qabil Programme

Designed and delivered a 6-month digital marketing curriculum for a government-supported skills programme. 300+ students across 4 cohorts. Covered Meta Ads, Google Ads, digital marketing careers and freelancing.

Agency Training (Mindshare)

Built training materials for junior planners. Onboarding documentation and process guides. Mentored 3 team members on platform ops and reporting.

Things I've built

Content Brand

Data with Ejaz

Skeptical practitioner content on advertising analytics, AI in marketing, and career in data. 10,000+ followers across LinkedIn, TikTok, and Instagram. Evidence-based perspective, no hype.

Learn more →

Want to work together?

I take on selected consulting engagements: strategy, analytics audits, campaign builds, and training. Let's talk.

Get in Touch